Tanoshi is an incredible, omakase sushi restaurant on the Upper East Side in New York. Tanoshi's edo-style omakase offering uses surprisingly few, yet only the freshest, ingredients. The restaurant is well known among New York sushi aficionados for its mouthwatering delicacies. However, it's branding, interior design and website are inconsistent and sub-par for the type of experience customers expect.
I reimagined Tanoshi's brand strategy using their values and personality to build a more consistent and memorable design highlighting their uniqueness.